Finding Balance
Over the years, our industry has taken big steps to promote balance, encourage mindful consumption, and protect consumer choice. Whether it’s providing more choices with less sugar, putting calorie information right up front, removing full-calorie soft drinks from schools or setting responsible marketing guidelines, we’re always looking for ways to support balance.
Product Innovation
More Choices. Less Sugar.
We’re leveraging the industry’s power of innovation to offer more beverage choices with less sugar. From reformulating products to creating new ones to developing smaller sizes, we’re exploring all paths to bring consumers more choices.
Today, nearly 60% of our beverages sold contain zero sugar.
Product Safety
Our products are safe. All our products, including bottled water, meet the highest quality, safety, and labeling regulations set by the Food and Drug Administration.
Our industry’s Good to Know initiative provides consumers easy-to-understand information about the ingredients in their drinks so they can make the decisions that are right for them. Click here to explore more than 140 beverage ingredients including their common uses and safety status.
Product Labeling and Marketing
Beverage companies have long been committed to the responsible labeling and marketing of energy drinks.
